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When you are setting up your website, you want to get the best service for your money. By choosing the best web designers, in keeping with your brand and company statements, you are investing in the future of your company. The importance of a fresh, professionally designed and user-friendly website cannot be emphasised enough. If your website is looking dated, is not working properly or is difficult to navigate, it creates a very poor impression about your company and brand. Choosing the best web designers you can afford therefore makes excellent business sense.

How do you go about finding the best web designers? The answer is a little more complicated than just looking in the yellow pages. You are going to need to do a little research first – a website, done properly; costs a bit to set up and you need to ensure that the capital outlay will pay off in the long run. The best type way to find a web designer is through word of mouth referrals from people who have actually been clients of the said company. It is no good to get a recommendation from a friend of the designer because they would naturally be biased. Presumably, a client of the company would have no such bias.

Your next option is to look through advertisements and telephone directories or on the net. The advertisement is your first screening – do any ads stand out more than the others? Are some much more innovative? Hopefully by now you will have settled on a couple of possibilities.

Take this handful of names and Google the company names. Check for any comments on the web about the company. Check each company’s website. What is your first impression of the company based on the website? Presumably they pull out all the stops on their own website so consider this – is this the website of one of the best web designers? Is the website user-friendly and easy to navigate? Are all the links working? Do the animations work correctly? (Bear in mind that the capabilities of your computer influence this as well.) How long did the site take to load? Does the site look like any other site or does is show innovation and creativity? Do you detect a lot of typos? (This is a pretty bad sign as it shows inattention to detail and if they don’t put the work into their page, are they really going to put it into yours?) They should also have, or be willing to give, some of the addresses of websites that they have designed.

Finding the best web designers is going to take some effort on your part but the effort is well worth the reward. Be sure that you get the best you can in order to avoid problems later.

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A website is a vital component of a business today, where a high quality site attracts more prospects to be converted into successful healthy customers. To have a quality website developed for your business, you must hire the services of the best web design company to have a competitive advantage. The designer must be willing to offer you with a high quality of services to design and develop a website according to the industry standards, so as to meet the objectives of your business. A professional company offers you with a complete package of services starting from the development to deployment and then the maintenance of the site at regular intervals. There are a number of qualities that a professional website design company must acquire to help you promote your online business.

Professionalism

This is the first and the main quality of a website design company, where a professional firm offers the best of its services strictly adhering to the standards. To offer you professional services, the company must have employed a skilled and talented staff to carry on all its operations and must have a significant experience of serving several businesses. Another factor that accounts for the professionalism of a professional designer is that the projects shouldn’t be delayed and meet the demands of the clients.

Track Record

A professional best web design company must be able to produce evidence of a good track record. As the company might have served a number of clients in the past, past buyers should be willing to provide an attestation for the quality of its services. You can verify this by directly communicating with the clients or through their testimonials, reviews and feedback posted over the web. Hiring a reputed firm offers you an access to the best services available according to your needs.

Honesty

Another vital component of a professional design company is the honesty of its employees, who must ensure that they are providing factual and truthful information to their clients. This trait of a company is essential to have an estimate of the time taken for the development of your website along with any unwanted delays added to the deadline. A company that offers periodic updates regarding the progress of your project along with sticking to client’s instructions and deadlines is a better choice for your emerging business.

Affordability

This is another vital trait of a professional designer that is essential for every business. Spending all the resources to get a website for the business isn’t a good idea, so you must compare the services of multiple companies along with their service cost to select the best value for your money. Also, stick to your budget, while making a selection, so as to avoid any financial hindrance in any other part of your business. Also, make sure to check with the payment options, so that you can easily pay for the services of the company.

So, to choose the best web design company for getting a professional website developed for your business, you must make sure that the company possesses all the above mentioned traits.

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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

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